Top Social Apps Performance in Ghana Q4 2024

In the fourth quarter of 2024, the top social apps in Ghana showed varied performance trends across downloads, revenue, and active user metrics. Here's a closer look at how each app fared on the unified platform, combining data from both iOS and Android.

TikTok - Videos, Shop & LIVE saw a consistent increase in weekly revenue, peaking at around $11.9K by the end of December. Its weekly downloads fluctuated, with a notable rise to 141.5K in early October, and active users remained robust, reaching approximately 4.2M by the end of the quarter.

SOYO: Meet & Chat Party experienced a drop in weekly downloads, starting from 44K in early October to just over 9K by the end of December. Revenue trends were relatively stable, with weekly figures hovering around $600. Active users at the end of the quarter were around 21.7K.

Facebook maintained a steady download rate, peaking at 87.4K in early December. Weekly revenue showed some fluctuations, reaching a high of $1.2K in mid-October. The app's active user base remained strong, ending the quarter with about 3.1M users.

Instagram had an increase in weekly downloads, with a peak of 75.4K in early November. Revenue trends varied, with a high of $1.9K mid-December. Active users were consistently high, with numbers around 2.9M throughout the quarter.

Tango- Live Stream, Video Chat showed a significant rise in active users, from 11K in early October to 22.5K by the end of December. Revenue was volatile, with a notable peak at $711 in late November, while downloads showed a sharp increase to 8.7K in the final week of December.

These insights highlight the dynamic nature of the social app market in Ghana. For more detailed analytics and insights, visit Sensor Tower.